OMNIOUS.AI, a frontier in AI-driven e-commerce solutions, unveiled 'Vella', a new generative AI for virtual try-ons, at the Samsung Developer Conference 2024 (SDC24) in San Jose, USA, on October 3rd.

SDC24, themed "AI for All: A Decade of Open Innovation and Beyond," is Samsung Electronics' annual gathering of world-class developers to exchange innovative ideas in software, services, and platforms. OMNIOUS.AI showcased Vella as part of Samsung's C-Lab Outside program, an initiative supporting promising external startups.

During the SDC24 open stage, OMNIOUS.AI CEO Jaeyoung Jun showcased Vella's groundbreaking capabilities, featuring virtual clothing try-ons and AI human model generation. Vella represents a significant leap in AI image generation technology, mastering not only clothing shapes and colors but also intricate details such as patterns, textures, folds, and embellishments to create stunningly realistic images.

"Vella establishes a new benchmark in virtual try-on technology by meticulously preserving original garment details while seamlessly adapting to diverse body types, poses, and backgrounds," Jun explained. "We're excited to announce the beta launch of Vella-1.0 this October. Vella isn't just a tool; it's your creative copilot, streamlining content creation while enhancing diversity and enjoyment. This AI empowers creators to produce high-fidelity model try-on images effortlessly. With Vella, your next great content is just a click away”